Every block, every stitch, every motif — born in Jaipur, made for the wild at heart, worldwide.
Somewhere in our Jaipur workshop, right now, a wooden block carved by hand is being dipped into natural dye and pressed onto fabric with a precision we've never tried to automate. That's just a Tuesday for us.
Every piece we make — a toddler's kurta, a resort co-ord, a hand-knotted rug headed abroad — starts there: in the hands of a Jaipur artisan, not on a factory line. We're Sher Bache, a home-grown, sustainable label founded by Rehat Brar, built around one belief — that craftsmanship shouldn't be rushed.
Jaipur Isn't Our Backdrop. It's Our Origin Story.
Jaipur doesn't just supply our fabric — it supplies our philosophy. The Pink City has printed and dyed textiles for centuries, techniques passed down through apprenticeship, not instruction manuals. We work directly with these artisan families, so every garment carries a human fingerprint, not a QC stamp.
That's why we call ourselves "designed in Jaipur" rather than the more generic "made in India" — a Rajasthani sense of colour, Mughal-leaning motifs, and a print language built for heat, colour, and celebration long before "resort wear" was a category.
An Italian Accent, Stitched Into Jaipur Craft
Our design language has picked up a second home lately. Between Rehat's new base in Italy and her exposure to European design, our aesthetic has quietly widened — Jaipur technique filtered through a more European eye for silhouette and restraint. The process hasn't changed; the shapes and palettes now carry a little of that Italian ease alongside our Rajasthani colour instinct.
The Art of Hand Block Printing
At the centre of everything sits artisanal hand block printing — deliberately slow:
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Carving the block – intricate motifs, hand-carved into wood, a skill our artisans spend years earning.
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Dipping in natural dye – no synthetic shortcuts.
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Pressing it on, by hand – motif after motif, aligned with a precision no printer could match.
No two pieces come out quite identical — a feature, not a flaw. One customer put it best: Sher Bache is "the only hand block printed clothes I can put in the washing machine and not worry about them fading."
Hand Embroidery: From a Sketchbook to Your Wardrobe
If block printing is our accent, hand embroidery is our signature. Founder Rehat Brar hand-draws the animal portraits herself — tigers, mostly — and our in-house team translates each one, stitch by stitch, into finished artwork on fabric. Nothing we make is stock. It's what we like to call "a work of wearable art."
From a Kidswear Idea to a Full Way of Living
We started with kidswear — small pieces, big detail — and let the craft grow only as far as it could honestly stretch. Womenswear followed, then home: rugs and textiles carrying the same language onto a wall or a floor.
That growth hasn't stayed within India. We've shown at exhibitions across the USA, Hong Kong, and Dubai, and our pop-ups in Mumbai and Hyderabad have sold out — the kind of response that means more to us than almost any number we track.
Designed in Jaipur, Dressed for Everywhere
We ship worldwide at no extra cost, and our community stretches well past India — our co-ord sets and relaxed silhouettes have become the uniform of choice for travel, weddings, and anywhere the temperature calls for cotton and colour.
Sonam Kapoor, Kareena Kapoor Khan, M.S. Dhoni, Isha Ambani, Shobhaa De, Khusha Kapila, Rhea Kapoor, Diya Mirza, Mira Kapoor, and H.H. Maharani Radhika Raje Gaekwad of Baroda have all worn Sher Bache. We've also been featured in The Economic Times alongside Jacadi Paris, and in Vogue more than once for our kidswear and mother-child sets.
And then there are our rugs — each one a maximalist, animal-motif piece that takes over 200 hours to hand-weave, a scale of craft we believe is ours alone.
Sustainability, Woven In From the Start
For us, craftsmanship and sustainability were never separate commitments — they're the same one. Natural yarns and natural dyes are our baseline, not a capsule collection. Choosing hand block printing over digital, and hand embroidery over machine stitching, is what keeps Jaipur's artisan economy working — and keeps mass synthetic production out of our process entirely.
Frequently Asked Questions
Where is Sher Bache made?
Designed in Jaipur, India, and hand-crafted by Jaipur-based artisans using hand block printing and hand embroidery on natural-yarn fabric.
What makes our hand block printing different?
Every motif is hand-carved onto wooden blocks, dipped in natural dye, and hand-pressed with precise, motif-by-motif placement — no digital or machine printing involved.
Are we a sustainable brand?
Yes. Natural yarns, natural dyes, and handmade techniques — sustainability isn't an add-on, it's the process itself.
Do we ship internationally?
Yes, worldwide, at no added shipping cost.
Who designs our embroidery motifs?
Our founder, Rehat Brar, hand-draws the original animal portraits herself, and our in-house team develops each one into hand embroidery.
The Thread That Ties It All Together
Plenty of labels say "handmade." Few can trace the whole chain: a sketch of a tiger from our founder's own hand, a Jaipur artisan's hand on a carved block, a family packing one of our co-ord sets for a trip abroad — all staying visibly, stubbornly human. Handcrafted, always, with love.