The Economic Times — March 2025Publication: The Economic TimesIssue/Date: March 2025Section: Lifestyle / Fashion & LuxuryFeature: “Time to dress up, kiddo: As foreign and indie brands step in, premium kidswear segment is buzzing in India”Pages: Newspaper feature — March 9, 2025 editionFeature concept: The growing premium kidswear market in India — a feature examining how international and home-grown brands are driving the shift toward premium, artisanal and aspirational clothing for children.Sher Bache placementSher Bache is prominently featured in the article, with Rehat Brar, founder of Sher Bache, quoted on the changing perception of children's clothing and how mothers increasingly see their children as an extension of their identity. The article describes Sher Bache as a Jaipur-based, handmade, artisanal children's brand, working with handblocked and hand-embroidered ensembles for children aged 0–14 years.The feature also notes that the brand was founded during the pandemic, starts at approximately ₹4,000, and that Brar was planning to expand internationally, including a Milan store in 2025.The highlighted quote reads:“Kids’ clothes were always a bit ignored. But now parents, mostly mothers, have become self-conscious and see their kids as an extension of their identity.”REHAT BRAR, founder, Sher BacheMarch 2025 | The Economic Times | “Time to Dress Up, Kiddo” | Sher Bache | Rehat Brar Founder Feature | Premium Kidswear / Indian Kidswear Market
